Business Development Coaching

Business Development Coaching is one of the fastest areas of growth for coaching. More and more decision makers are using coaching to increase sales and profits, especially during these unique economic times. Business development coaching can have a very positive impact on your organization, whether you are an executive running a sales division in a global company, or an entrepreneur setting up a new business.

Our coaches can help you increase the effectiveness of a specific area of business development, or help you identify areas for improvement in the entire business development process. When needed, a coach can help you monitor the effectiveness of your current staff and suppliers.

In addition to helping you clarify your objectives for coaching, your coach will teach you the skills you will need to implement positive change in your business development function.

Here are some of the areas where your coach can provide valuable assistance:

A) Refine your market proposition and strengthen marketing messages

1) Who are your customers?

2) What's your unique value proposition differentiating you from competition?

3) How do customers benefit?

4) What is the best way to communicate with them?

5) How do you describe your offer?

6) What's your vision for your customers?

B) Understand and improve the customer experience

1) What's the customer's first experience of you?

2) What's that experience through to fulfillment?

3) How do you get honest customer feedback?

4) How do you keep in touch (if you do)?

C) Develop and refine your sales and marketing process

1) What is your customer attraction, fulfillment and retention process?

2) Are there any gaping holes?

3) Do you follow the process?

4) What are the results? Where do things need to improve?

5) Do you outsource parts of the process inexpensively and effectively?

D) Determine best routes to market and increase the effectiveness of lead generation

1) What are your best practices for the phone, both warm and cold calling?

2) What Web and associated technologies are you using and how effective are they?

3) Are you maximizing online marketing? (Web content with case studies, articles, blogs, social media, e-newsletters and viral marketing)

4) What is your networking strategy?

5) Are you using speaking engagements as part of your promotion strategy?

6) Are you targeting strategic partners?

7) How are you using your distributors?

8) What forms of advertising do you use and what is its value/ROI?

E) Build your skills and capabilities

1) What skills do you or your staff members need to be successful?

2) What is your current level of skill in key areas such as web development, search engine optimization, cold calling and outsourcing?

3) What are the priorities for skills training and where can you gain these skills, or contract with resources?

F) Create an environment of motivation for all employees in order for your company to be successful

1) How do you motivate employees now?

2) Do you use incentive and reward programs?

3) How can you foster a culture in support of your goals?

You may be loosing market share or missing significant growth opportunities due to weaknesses in your business development process. Take the first step to increase sales and profits by contacting us for more information about business development coaching.

Case Studies: Business Development Coaching Case Studies

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Coaching Programme: Coaching Programme Summary